Thanks for accepting the invite.
Want to share services of my company, I hope you won’t mind that.
We generate best possible quality leads for your industry via Linkedin....."
Really, Shanaya, you want to help me generate quality leads for my industry using LinkedIn ?! Have you read my profile and seen what I do for a living?! I did reply to Shanaya and point this out but I have yet to hear back from her.
Of course, I'm probably getting wound up about a couple of random sales approaches that have rattled my cage.....perhaps I was just having an off week? Did I mention Jeremy?
Jeremy also invited me to connect on LinkedIn. Again, there was no personal invitation message but I accepted and because...well, you know, he could have been my next most valuable.......ok, you get the picture.
I noted however, that Jeremy comes from the beautiful city of Paris, which just happens to be my wife's home town. What a great conversation piece and so, I penned my LinkedIn response:
Many thanks for connecting and I notice from your profile that you are based in my wife's home city, beautiful Paris.
How useful are you finding LinkedIn and what was it about my profile that inspired you to connect?
Later that day, I receive an email from Jeremy that begins: "Hi Tim" and then continues to explain that he came across my profile on LinkedIn (no reference to my message to him, no pre-amble, no attempt at being social) and he wanted to reach to people like me who run financial services companies. Really, when did I start a financial services company? I know I've been busy lately but that one had obviously passed me by?!!
I did send a polite reply to Jeremy pointing out his inaccuracies and to give him due credit, he did send an apologetic response, saying that, on this occasion, he had clearly got this approach badly wrong.
Smart selling, in the 21st Century, is no longer about how many dials you can make in a morning or the number of doors you can knock on, as you drive around the local business park. B2B buyers are far more savvy than they have ever been.
People still buy from people. If you want to fill your pipeline with better quality sales leads then you need to introduce social selling into your sales and marketing mix. And, if you're still sceptical about social media and its potential to help grow your business, then consider the following data, provided by McKinsey & Company , following extensive research, which indicates that social selling often achieves a...
However, please don't stop calling, do not switch off your email servers and do get out of your office and attend B2B events, these all have a place in your sales and marketing strategy. Just don't ignore the opportunity that sits in the palm of your hand, called a mobile device and do integrate social selling into your daily sales mix.
Many thanks for reading this post and would you please answer this question: If social media produces the results I have suggested (more than 90% of my sales are acquired though LinkedIn) then what are the barriers that prevent some businesses from making it work for them? Please leave your comments below .
If you've found this post useful, please would you share it on your timeline or with anyone you feel would benefit from reading it.
I got cross this week, mainly cross with myself I must say. On Thursday, I'd set some time aside, late in the day, to carry out my usual LinkedIn and social selling activities, when I received a scheduled call from a client.
I’d kind of expected the call to last 15 minutes or so and when, 45 minutes later, we were still talking, I began to realise that my social selling window had rapidly diminished.
After 20 minutes, I knew I’d missed the boat, as far as engaging with my network for that day was concerned and I was cross for 2 reasons; one because I knew I was clock watching and after 20 minutes or so, not giving my client the full attention he deserved and 2, because I knew that I should not have left my social selling activity until the last job of the day!
If you’re reading this post, the chances are you’re a parent, with a child or children who attend school and if you’re not, then you probably know someone who is. If you are a teacher then you're probably wondering why I'm providing parents with advice about how to criticise you? If so, then please read on and be reassured.
Rarely, these days, does a week go by, when we
don’t hear coverage on the news about cases of online bullying. You’d be
forgiven for thinking that this phenomenon, tagged as ‘cyberbullying’, is
mainly aimed at children, such as the tragic story of 14 year old Megan
, from Millford Haven, who, in February 2017, was driven to take her
own life, following a consistent campaign of cyber-bullying on the social media
Such stories are particularly heart breaking when they involve children. Equally concerning though is the increase with which teachers are on the receiving end of similar bullying and abuse and often from the parents of the children they teach.
The National Association of Head Teachers (NAHT) receives hundreds of calls every week from teachers who are being ‘cyberbullied’ The majority of such complaints are about parents using websites and social media, in particular, to attack those they entrust with their childrens’ education.
This week, the media has emphasised the problem of inappropriate online posts by singling out some of the top web and social media sites for failing to do enough to prevent illegal and hateful content being shared online.